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ABET Rebrand

ABET Rebrand

2015

ABET accreditation sets the global standard for educational programs in applied science, computing, engineering, and engineering technology. They are recognized as an accreditor by the Council for Higher Education Accreditation. The people who build our bridges, airplanes, computer infrastructures, and space stations earn their degrees from ABET-accredited programs. For this rebrand, we were tasked with conceptualizing and developing the new identity and logo, then implementing the full spectrum of ABET’s brand imagery, media, and materials (print, web and video), including a redesigned, streamlined website, internal documents and collateral print materials, as well as environmental graphics for the organization’s headquarters and corporate training facility.

Identity / Print / Web / Environments
Logo
Brand Guidelines
Website
Video
Stationery
Signage

Placemaking

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For the roll out of the new identity, we created a video that was played at the internal company launch party. The video was used to introduce the new brand values, colors, imagery and finally the new logo for the first time.

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It has been an amazing project and we were lucky to have found Ashton. Funny thing is that we did all this research to find them literally around the corner from us.

DANIELLE DURAN BARON

Senior Director, Global Communications and Marketing, ABET

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Photography

Brett Falcon (12, 13)

Awards & Recognition

MarCom Gold Award, Logo, 2015
Public Society Relations Society of America, Best in Maryland, Institutional Programs, 2015
Public Society Relations Society of America, Best in Maryland, Internal Communications, 2015

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