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Flower Dots

Flower Dots

Moody Graham, 2017

A landscape architecture studio in Washington, D.C. had an idea: Offer the luxury of landscape architecture to those who don’t have any by selling packaged flower bulbs at garden stores. Moody Graham asked us to create simple, modern packaging for five types of alliums, tulips, and daffodils. The product line, called Flower Dots, consists of color-coordinated paper tubes of about 20 spring flowering bulbs. The playful instructions encourage people to “paint” with the flowers by planting the bulbs in “spots” (circular arrangements), “snakes” (curvy lines), and “swarms” (irregular shapes). The beauty of the packaging precedes the eventual blooms and cultivates a participatory experience through simple elegance—a little exercise of landscape architecture in a tube, so to speak.

Identity / Print
Logo Design
Naming
Illustration
Packaging
Information Graphics

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Moody Graham asked us to create simple, modern packaging for five types of alliums, tulips and daffodils.

The playful instructions encourage people to “paint” with the flowers by planting the bulbs in “spots” (circular arrangements), “snakes” (curvy lines), and “swarms” (irregular shapes).

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The Flower Dots have been a resounding success. I think our clients and friends have really enjoyed the process of planting them—many of which had never planted bulbs before.

RYAN MOODY
Principal, Moody Graham

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