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“The Race of Gentlemen”

Harley-Davidson Museum
“The Race of Gentlemen”

Harley-Davidson Museum, 2017

The Race of Gentlemen (TROG) is an automobile carnival celebrating American racing heritage on the beach of Wildwood, New Jersey. Known as “The Greatest Race on Earth,” restored vintage hot rods and motorcycles from the pre-war golden era blast down the sandy beaches. The Harley-Davidson Museum brought together the machines into an exhibit to showcase the artistry, passion and personalities that make TROG a must-see for enthusiasts.

Identity / Environments
Logo Design
Exhibition Design
Interpretive Graphics

 

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The logo for the exhibit was based on hand-lettering from 1920s Harley-Davidson advertisements from the museum’s archive.

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I felt like I was there, walking into the pits and hanging with the racers… The only thing missing was the spray of the ocean and the smell of gasoline…

HARLEY-DAVIDSON MUSEUM VISITOR

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Photography

Ron Solomon

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