More Projects

Pentagon Row

Pentagon Row

Federal Realty Investment Trust, 2014

Located in Arlington, Virginia, directly across from the U.S. Pentagon, Pentagon Row is a vibrant shopping and entertainment destination with a unique combination of retailers, restaurants, apartment homes and amenities that include a central plaza with outdoor dining and an ice rink. Our main goal was to create the appropriate signage for the premier location and quality of retail tenants, replacing the old signage with bold, colorful and vibrant signs that fit the new identity and allowed pedestrian and vehicle traffic to easily navigate around.

Environments
Signage
Wayfinding
Wall Murals
Tenant Sign Criteria

pentagon_row_ashton_03pentagon_row_ashton_03
pentagon_row_ashton_02pentagon_row_ashton_02

Ashton was great to work with. Their time and dedication show in the quality of their craft.

RICHARD CATAFFA

Director of Design, Federal Realty Investment Trust

pentagon_row_ashton_04pentagon_row_ashton_04
pentagon_row_ashton_06pentagon_row_ashton_06
pentagon_row_ashton_05pentagon_row_ashton_05
pentagon_row_ashton_09pentagon_row_ashton_09
pentagon_row_ashton_10pentagon_row_ashton_10

Photography

Erik Kvalsvik

Awards & Recognition

Design Arlington Award Winner Open Space Renovation, 2014

RELATED PROJECTS