Each year the Urban Land Institute of Baltimore, ULI Baltimore, hosts its WaveMaker Awards event that recognizes local real estate development projects, as well as a Lifetime Achievement Award winner. This year’s event on Thursday, October 9, will be held at the newly completed Horseshoe Casino Baltimore.

Ashton Design helped with creating the identity, print, and digital marketing materials for the event, in conjunction with ULI Baltimore and Bozzuto. The campaign incorporated a “play” on words through phrases inspired by casino games. The printed save-the-date invitation featured a scratch-off ticket that revealed the date of the event.

Last year, two of Ashton Design’s projects were ULI 2013 WaveMaker Award Recipients; Baltimore Design School and Union Wharf Apartments.

For behind-the-scenes footage and information about the projects, watch Toby Bozzuto explain the vision behind Union Wharf and Steve Ziger and Fred Lazarus discuss the inception of the Baltimore Design School, through the videos shown at last year’s event.

ULI’s mission is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. They have long been recognized as one of America’s most respected and widely quoted sources of objective information on urban planning, growth and development.

See you at the event!