Archives for October 2014

October 21, 2014 - Comments Off on International Accreditation Agency selects Ashton Design for Rebranding

International Accreditation Agency selects Ashton Design for Rebranding

Ashton Design was selected this summer as the design and marketing agency of record for ABET, the international leader in the accreditation of college and university programs in applied science, computing, engineering, and engineering technology. The project includes developing a new brand identity, brand guidelines, as well as their public website and print materials to align with the new brand strategy.

The first major benchmark in this project will be the launch of the new brand identity, logo, and core message strategy. Stakeholder engagement and brand positioning began last year by London-based consulting firm Neil Gaught & Associates, Ltd., and spearheaded by ABET’ s director of global communications, Danielle Baron. The process involved an intensive review of the organization’s historic and current mission, its position within the accreditation marketplace, and the messaging strategy.

Alexey Ikonomou, Ashton Design’s creative director, explained that ABET's approach is to reach a global audience through a forward-thinking visual identity. He added, “We are excited to be working with a global organization that’s located just around the corner from our Baltimore studio.”

Ashton Design will first be tasked with conceptualizing and developing the new identity and logo, then implementing the full spectrum of ABET’s brand imagery, media, and materials (print, web and video), including a redesigned, streamlined website, internal documents and collateral print materials, as well as environmental graphics for the organization’s headquarters and corporate training facility.

The new identity will make its public debut at ABET's annual symposium conference in April 2015.

ABET is a Baltimore-based nonprofit/non-governmental organization that accredits college and university programs in the disciplines of applied science, computing, engineering, and engineering technology. ABET accredits over 3,450 programs at 698 colleges and universities in 28 nations. ABET provides specialized, programmatic accreditation that evaluates an individual program of study, rather than evaluating an institution as a whole.

Ashton Design is a boutique design firm based in Baltimore, Maryland since 1985, with a close-knit team of highly creative minds in a collaborative environment. Core design disciplines include identity and logo creation, environmental graphics, web and print design. Ashton Design works with a diverse set of clients from Major League Baseball stadiums to local restaurants, as well as architecture and interior firms, commercial development projects, non-profits, retail and entertainment entities, and schools and public institutions.

October 14, 2014 - Comments Off on Ashton Design Makes Waves

Ashton Design Makes Waves


ULI-Wavemaker-Event-2014Photo: Maximilian Franz,

The Urban Land Institute of Baltimore hosted its annual WaveMaker Awards Event on October 9, 2014. The awards program recognizes Maryland's most successful development projects that are truly unique, innovative, and visionary. Ashton Design is proud to have created the environmental graphics for three of this year's eight winning projects.

Projects were judged by a committee of 15 Baltimore professionals who evaluated the projects' sense of place, design quality, use of sustainable practices, and overall vision. Below are Ashton Design's three winning projects.



Client: Maryland Institute College of Art
Architect: Hord Coplan Macht
Environmental Graphics: Ashton Design

Watch the video presented at the event for Leake Hall at MICA, featuring interviews with Mike Molla and Chris Harvey.




Client: Terra Nova Ventures
Architect: Alexander Design Studio
Environmental Graphics: Ashton Design

Watch the video presented at the event for Mount Vernon Mill No. 1, featuring interviews with David Tufaro and Jennifer Tufaro Nolley.




Client: The Bozzuto Group
Architect: Hord Coplan Macht
Interior: Patrick Sutton
Environmental Graphics: Ashton Design

Watch the video presented at the event for Crosswinds at Annapolis Towne Centre, featuring an interview with Toby Bozzuto.



This year's other winning projects included the Everyman Theatre, The Gunther Apartments, Horseshoe Casino Baltimore, Social Security Administration, and the UMBC Performing Arts & Humanities Building.


October 8, 2014 - Comments Off on 2014 ULI WaveMaker Awards

2014 ULI WaveMaker Awards

Each year the Urban Land Institute of Baltimore, ULI Baltimore, hosts its WaveMaker Awards event that recognizes local real estate development projects, as well as a Lifetime Achievement Award winner. This year’s event on Thursday, October 9, will be held at the newly completed Horseshoe Casino Baltimore.

Ashton Design helped with creating the identity, print, and digital marketing materials for the event, in conjunction with ULI Baltimore and Bozzuto. The campaign incorporated a “play” on words through phrases inspired by casino games. The printed save-the-date invitation featured a scratch-off ticket that revealed the date of the event.



Last year, two of Ashton Design’s projects were ULI 2013 WaveMaker Award Recipients; Baltimore Design School and Union Wharf Apartments.

For behind-the-scenes footage and information about the projects, watch Toby Bozzuto explain the vision behind Union Wharf and Steve Ziger and Fred Lazarus discuss the inception of the Baltimore Design School, through the videos shown at last year’s event.

ULI’s mission is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. They have long been recognized as one of America’s most respected and widely quoted sources of objective information on urban planning, growth and development.

See you at the event!