We are a passionate team of designers and thinkers. We create beautiful, smart and meaningful design for great clients. And we have fun doing it. Read below to find out more.

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Our Team

Alexey Ikonomou

Principal / Creative Director

Jenny Hoffman

Principal / Creative Director 

Keith Kellner

Senior Designer / Director

Jeremy Hoffman

Senior Designer / Director

Founder / Principal Emeritus

David Ashton

David Ashton has been a significant part of the Baltimore design community since 1962. Starting his design career at Barton Gillette, David helped establish the foundation of graphic design in Baltimore and the many area firms to follow. 
Watch a short documentary on his design philosophy.→  

Design influences everything, and if it is done well you won’t even notice.


Strategic Partners

Brand Strategist, Neil Gaught & Associates

Neil’s expertise is in identifying, defining and developing positioning strategies for corporations, NGO’s, government institutions and start-up enterprises. He works with CEO’s senior leadership teams across the world to help them understand the dynamics of shared purpose and how a thoroughly researched Single Organizing Idea™ (SOI®) can act as the core catalyst through which competitive advantage, culture change, operational decisions, staff engagement and communications can be aligned, managed and measured.

Strategist & Writer

Kim has had 25-plus years’ experience developing strategic, integrated branding and marketing programs for a diverse roster of institutional and corporate clients in the higher education, corporate, creative, health care, and nonprofit sectors. Working with Ashton Design, Kim’s role is to facilitate the visioning process, ensure stakeholder engagement provide vision documents that serve as the touchstone for the design process, and support the process with clear and effective written communications and editorial standards. 

Derek A. Friday

Lead Creative, Finndustry

Derek is an Environmental Graphic Designer (EGD) based in Boulder, Colorado and Hamburg, Germany. His work combines bold 2D graphics with 3D forms to create effective way-finding solutions and immersive branded environments for clients worldwide. Derek provides an intimate knowledge of global design trends and innovative approaches to modern design that are functional and accessible in a wide variety of physical applications. 

Quinn Collins

Founder, C+W Communications

Quinn Collins and her C+W team bring nearly two decades' property marketing and public relations experience in one of DC and Baltimore’s most client-focused, progressive boutique PR firms. Their visionary approach helps organizations communicate more effectively through the development of strategic communications plans, extensive media relations campaigns, bold marketing materials, and special events. C+W Communications' background in agency, commercial real estate, development, hospitality, associations and professional services brings a well-rounded perspective to their branding and communications work with Ashton Design.

What We Do


Logo Design
Identity Development
Naming & Story Development
Messaging and Copywriting
Brand Strategy


Books and Brochures
Annual Reports
Marketing Collateral
Business Collateral
Information Graphics


Web & Mobile Site Design
Responsive & Mobile Development
Email & Newsletters
Digital Books
Video Editing 
Graphic Animation 


Exhibition Design
Architectural Signage
Donor Recognition
ADA and Code Signs

Our Clients

Business Owners
City Governments
Sports Teams
Schools and Institutions
Retail Planners

Our Story

Founded in 1985, Ashton Design is a multidisciplinary design firm with an international reputation for design leadership in the practice of experience design for settings ranging from sports arenas and school campuses to public spaces, residential and retail development.

We work with corporations, business owners, developers, non-profits, sports teams, colleges and secondary schools, retail planners, associations and city governments. We partner with a variety of consultants ranging from strategists, writers, architects and landscape designers to urban planners to help shape the experience of places and spaces in a collaborative spirit.

We apply the same basic principle to each project, big or small: we bring together a team of highly creative minds, listen to the client, pay attention to detail and tell the story through identity development, print and digital communications and physical environments.

The firm’s thirty-year history in Baltimore is marked by a devotion to this city and admiration for its identity, culture and qualities. While our projects take us all over the country and world, we have a soft spot for working in our own hometown.