Vida, a new residential community opening at the southernmost point of Silicon Valley, is built to be a pocket of Edenic calm for the tech-focused area. Nestled between the Santa Cruz and Diablo mountain ranges, Vida celebrates an indoor/outdoor lifestyle with sustainably designed recreational spaces and Spanish architectural influences.
Ashton created a brand identity to reflect this desert-meets-Mediterranean aesthetic. The modular logo was inspired by artisan tilework, while the iconography and color palette reference the surrounding geographic landscape. The resulting system feels warm and sophisticated and is a welcomed respite from the business of Big Tech.