Our Process

IMMERSION

We start every project with a deep dive into your existing brand, industry, and challenge. We conduct extensive research, which can include everything from site visits to report analyses, stakeholder interviews, and community engagement.

STRATEGY

The heart of our process. At this stage, we distill everything we’ve learned about your project, company, and challenge into a defined path forward. With your approval, this single, actionable approach then serves as our North Star for all future project decisions.

CONCEPT

Where things get creative. If strategy sets our direction, concepting explores all the inventive ways of moving towards our destination. While the possibilities may seem endless, we’ll share only the most effective solutions that meet your short-term goals and will support your brand long-term.

DESIGN & DEVELOPMENT

At this stage, your chosen concept is further refined and brought to life with thoughtful design. We’ll then get into the details, drawing on our senior-level expertise to ensure every element works in service of your goals.

DOCUMENTATION & IMPLEMENTATION

Time to make it true. We meticulously prepare your designs for production and fabrication, during which we will act as your advocate to ensure that each touchpoint is executed flawlessly.

Our Services

Our work is always vision-led, research-backed, and results-driven.

IDENTITY

Brand Audits
Brand Positioning
Brand Architecture
Brand Stories
Naming & Taglines 
Messaging & Tone
Logos & Marks 
Identity Development
Brand Systems
Brand Guidelines
Copywriting
Brand Launches
Campaigns

ENVIRONMENTS

Wayfinding
Exhibitions
Placemaking
Branded Environments
Architectural Signage
ADA Signage
Murals & Supergraphics
Donor Recognition
Criteria Guides

COMMUNICATIONS

Books & Publications
Annual Reports
Stationery 
UX/UI
Websites
Social Media
Illustration
Packaging 
Motion Graphics
Art Curation
Brand Applications