Ashton translates big ideas into powerful tools for brands of all sizes. On every project, our strategy-led approach ensures that the end result is beautiful and impactful.


Our Process
IMMERSION
We start every project with a deep dive into your existing brand, industry, and challenge. We conduct extensive research, which can include everything from site visits to report analyses, stakeholder interviews, and community engagement.
STRATEGY
The heart of our process. At this stage, we distill everything we’ve learned about your project, company, and challenge into a defined path forward. With your approval, this single, actionable approach then serves as our North Star for all future project decisions.
CONCEPT
Where things get creative. If strategy sets our direction, concepting explores all the inventive ways of moving towards our destination. While the possibilities may seem endless, we’ll share only the most effective solutions that meet your short-term goals and will support your brand long-term.
DESIGN & DEVELOPMENT
At this stage, your chosen concept is further refined and brought to life with thoughtful design. We’ll then get into the details, drawing on our senior-level expertise to ensure every element works in service of your goals.
DOCUMENTATION & IMPLEMENTATION
Time to make it true. We meticulously prepare your designs for production and fabrication, during which we will act as your advocate to ensure that each touchpoint is executed flawlessly.
Our Services
Our work is always vision-led, research-backed, and results-driven.
IDENTITY
Brand Audits
Brand Positioning
Brand Architecture
Brand Stories
Naming & Taglines
Messaging & Tone
Logos & Marks
Identity Development
Brand Systems
Brand Guidelines
Copywriting
Brand Launches
Campaigns
ENVIRONMENTS
Wayfinding
Exhibitions
Placemaking
Branded Environments
Architectural Signage
ADA Signage
Murals & Supergraphics
Donor Recognition
Criteria Guides
COMMUNICATIONS
Books & Publications
Annual Reports
Stationery
UX/UI
Websites
Social Media
Illustration
Packaging
Motion Graphics
Art Curation
Brand Applications
Don’t see a fit for your project in the list above?
Drop us a note—the desire to design anything (from a doorknob to a spaceship) is in our DNA.