Client, Year

Brighter Media Group, 2022

Services

Logos & Marks
Identity Development
Brand Applications

BrightFM

Bringing fans along for a major rebrand

ShineFM, D.C.’s go-to radio station for uplifting hits, was beloved locally but wanted to go national. Three years after completing an initial refresh of their brand, Ashton helped the team transition from a single entity into a multidimensional media presence with a new name, BrightFM.

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As BrightFM grew, it needed a logo that could accommodate varying station numbers, adapt to new markets, and be immediately recognized in high-traffic situations, like on billboards or bumper stickers. We took the standout features of the transitional brand—its bright colors and youthful appeal—and used them to create a highly readable, high-impact logo that works seamlessly across all media.

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Keeping in the spirit of the station’s upbeat perspective, the lowercase logo features rounded and overlapping letterforms to make it feel as if it’s wrapped in a warm hug. Adding purple to the established color palette ups its contrast and makes the brightest parts of the brand pop.

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Energized heat maps of color recall visualized audio levels, further communicate Bright’s optimism, and mirror BrightFM’s tagline, “make hope louder.”

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BrightFM operates as a non-profit entity; it leans heavily on marketing pieces to reach a wide audience and incentivize donations. From postcards to billboards, the brand now radiates confidence, personality, and positivity.

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The new presence amplifies BrightFM’s personality beyond an audio experience and helps it build a strong following both on air and online.

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PO Box 50337, Balt., MD 21211

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