Client, Year

Brighter Media Group, 2022

Services

Logos & Marks
Identity Development
Brand Applications

BrightFM

Bringing fans along for a major rebrand

ShineFM, D.C.’s go-to radio station for uplifting hits, was beloved locally but wanted to go national. Three years after completing an initial refresh of their brand, Ashton helped the team transition from a single entity into a multidimensional media presence with a new name, BrightFM.

As BrightFM grew, it needed a logo that could accommodate varying station numbers, adapt to new markets, and be immediately recognized in high-traffic situations, like on billboards or bumper stickers. We took the standout features of the transitional brand—its bright colors and youthful appeal—and used them to create a highly readable, high-impact logo that works seamlessly across all media.

Keeping in the spirit of the station’s upbeat perspective, the lowercase logo features rounded and overlapping letterforms to make it feel as if it’s wrapped in a warm hug. Adding purple to the established color palette ups its contrast and makes the brightest parts of the brand pop.

Energized heat maps of color recall visualized audio levels, further communicate Bright’s optimism, and mirror BrightFM’s tagline, “make hope louder.”

BrightFM operates as a non-profit entity; it leans heavily on marketing pieces to reach a wide audience and incentivize donations. From postcards to billboards, the brand now radiates confidence, personality, and positivity.

The new presence amplifies BrightFM’s personality beyond an audio experience and helps it build a strong following both on air and online.

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