Client, Year

ABET, 2015 - Present

Services

Logo
Identity Development
Brand Guidelines
Branded Environments
Architectural Signage
Stationery
Annual Report
Website
Motion Graphics
Brand Applications

Awards / Press

Photography

URL

ABET

Forward momentum for a future-forward brand

ABET accreditation sets the global standard for educational programs in applied science, computing, engineering, and engineering technology. They are recognized as an accreditor by the Council for Higher Education Accreditation. The people who build our bridges, airplanes, computer infrastructures, and space stations earn their degrees from ABET-accredited programs. For this rebrand, we were tasked with conceptualizing and developing the new identity and logo, then implementing the full spectrum of ABET’s brand imagery, media, and materials (print, web, and video), including a redesigned, streamlined website, internal documents, annual report, and collateral print materials, as well as environmental graphics for the organization’s headquarters and corporate training facility.

For the rollout of the new identity, we created a video that was played at the internal company launch party. The video introduces the new brand values, colors, imagery, and logo for the first time.

“It has been an amazing project and we were lucky to have found Ashton. Funny thing is that we did all this research to find them literally around the corner from us.”

Danielle Duran Baron
Senior Director, Global Communications and Marketing, ABET

We reimagined ABET’s annual report for a digital audience. Visual cues from the web experience guide the viewer through the report.

Stories of ABET volunteers are woven throughout the text to strategically emphasize their crucial contributions to the organization and give a human face to the report’s data. 

The ABET office was revamped to match the bold and confident rebrand.

Placemaking details were thoughtfully designed to highlight brand moments in the space, such as the Be Confident wall and the donor wall.

In addition, the Global Impact map was created to be a dynamic piece that expands as ABET accreditation reaches new countries.

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