2015 - Present
ABET accreditation sets the global standard for educational programs in applied science, computing, engineering, and engineering technology. They are recognized as an accreditor by the Council for Higher Education Accreditation. The people who build our bridges, airplanes, computer infrastructures, and space stations earn their degrees from ABET-accredited programs. For this rebrand, we were tasked with conceptualizing and developing the new identity and logo, then implementing the full spectrum of ABET’s brand imagery, media, and materials (print, web and video), including a redesigned, streamlined website, internal documents, annual report and collateral print materials, as well as environmental graphics for the organization’s headquarters and corporate training facility.
Identity / Print / Web / Environments
For the rollout of the new identity, we created a video that was played at the internal company launch party. The video introduces the new brand values, colors, imagery, and the new logo for the first time.
“It has been an amazing project and we were lucky to have found Ashton. Funny thing is that we did all this research to find them literally around the corner from us.”
DANIELLE DURAN BARON
Senior Director, Global Communications and Marketing, ABET
We reimagined ABET’s annual report for a digital audience. Visual cues from the web experience guide the viewer through the report.
Stories of ABET volunteers are woven throughout the text to strategically emphasize their crucial contributions to the organization and give a human face to the report’s data.
Placemaking details were thoughtfully designed to highlight brand moments in the space such as the Be Confident wall and the donor wall.
In addition, the Global Impact map was created to be a dynamic piece that expands as ABET accreditation reaches new countries.
Awards & Recognition
MarCom Gold Award, Logo, 2015
Public Society Relations Society of America, Best in Maryland, Institutional Programs, 2015
Public Society Relations Society of America, Best in Maryland, Internal Communications, 2015