Client, Year

WeFirst, Inc., 2022

Services

Logo
Identity Development
Illustration
Website
Motion Graphics

Adero Partners

A welcoming approach to wealth management

Adero Partners carved out a niche for itself in the exclusive world of wealth management by creating an inclusive environment for its clients. From the logo to the website’s motion graphics, Ashton worked in lockstep with the Adero team to create a brand that felt like them: inviting, interesting, and sharp.

Adero’s name, inspired by the Latin word for “I will be there,” reflects its unwavering commitment to helping clients realize their financial goals.

The new logo’s interlocking shapes, an abstraction of a lowercase “a” and an uppercase “p,” reflect the strong connection Adero builds with its clients, while the jewel-toned color palette adds sophistication.

Printed collateral, including business cards, stationery, and a brochure, look and feel energizing thanks to pops of orange and yellow against the deep emerald. These colors are a welcomed departure from the typical reds and blues of the finance industry.

The website takes Adero’s brand engagement one step further by introducing micro-interactions on each page. Motion graphics invite the user to connect with Adero and reinforce the company’s responsive approach to its clients.

Adero is especially proud of its team. This is reflected in the site, which includes individual photos of each team member and showcases give-back efforts in their communities. The people-driven outcomes offer a warm, welcomed balance to the rest of the site’s data-driven infographics.

Altogether, the brand reinforces to clients that working with Adero is a positive, empowering experience. 

Stay in Touch

PO Box 50337, Balt., MD 21211

©2024 Ashton Design

Stay in Touch