Client, Year

AIA Baltimore & The Baltimore Architecture Foundation, 2020

Services

UX/UI
Website

URL

AIA Baltimore & Baltimore Architecture Foundation

Two iconic institutions, one online destination

AIA Baltimore and BAF are both storied institutions in Maryland, and both were behind the 2020 opening of The Center for Architecture and Design. They challenged Ashton to create a seamless digital experience that unified the content of the two juggernauts while generating interest in the new addition. Our solution was a three-pronged website that honored each brand’s independence and made it easy to toggle between entities—all within a visually cohesive and pleasing framework. 

The site’s consistent underlying grid and site architecture make the tripart site feel intuitive to use. The structure also allows for easy cross-promotion between institutions, further enriching the visitor experience.

Color and typography from each institution’s brand signal to users where they are in the website, and where they could go next.

The robust Programs & Events calendar’s clear typographic hierarchy helps users quickly find information on upcoming opportunities offered by each institution. 

Highly successful and well-received among staff and collaborators, the new site represents a dynamic path forward for Baltimore's architecture and design industry.

Stay in Touch

PO Box 50337, Balt., MD 21211

©2024 Ashton Design

Stay in Touch