Client, Year

Baltimore City Public Schools,
2013 to Present

Services

Logos & Marks
Wayfinding
Architectural Signage
Donor Recognition
Illustration
Brand Applications

Awards / Press

Photography

Baltimore Design School

Over a decade of dedicated partnership

Baltimore Design School is one of a handful of transformative public schools in the country working to change the demographics of design—a critical undertaking, as BIPOC designers are currently and historically underrepresented in our field. Since the school’s start in 2010, Ashton has partnered with BDS to ensure the educational experience empowers students, inspires the community, and attracts donor support.

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Baltimore Design School transforms the typical student experience by preparing attendees for college programs and careers in architecture, fashion, and graphic design.

By introducing design education as early as 6th grade, BDS nurtures creative and critical thinking skills in each kid. It also opens students’ and parents’ eyes to the potential of these fields as viable career paths.

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When shaping the school environment, it was critical to create a space that felt special. We wanted every student to understand that they are worthy of this investment in their future. Supergraphics, bright colors, and interactive moments are meant to inspire creativity and motivate students to show up each day.

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Ashton designed the BDS identity, whose shape-shifting look reflects the malleable educational experience available to students on site.

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Various print materials target donor engagement and student recruitment. The high quality of these pieces serves a dual purpose: their audience is often comprised of discerning design industry leaders, plus their production value sparks students to consider the potential of their own creativity.

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Donor and partner walls enjoy the same creative touch as the rest of the space. They highlight the community-wide backing of BDS and encourage students to consider these universities and businesses as places of opportunity post-graduation.

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In 2020, Baltimore Design School celebrated a decade of success. We created a custom mark and campaign to honor the occasion.  Like all BDS materials, the look was bright, bold, and future-focused.

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One of our greatest pleasures is following the success of BDS alumni in our industry. It reminds us why the school is so important, and it inspires us to recommit to our own creative pursuits. 

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PO Box 50337, Balt., MD 21211

©2024 Ashton Design

PO Box 50337, Balt., MD 21211

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