Client, Year

Foulger-Pratt, 2021

Services

Wayfinding
Architectural Signage
ADA Signage
Murals & Supergraphics

Photography

Beckert’s Park

A graceful garden party, as told through signs

Beckert’s Park is a 325-unit, five-story multifamily and retail development rooted in history and at home in D.C.’s Capitol Hill. Ashton Design created subtle, impactful signage and experiential graphics that echo the interior’s classic elegance while guiding people to the dynamic spaces the community is known for.

Formerly known as Beckert’s Garden, in the 1850s the grounds hosted a vibrant mix of restaurant, saloon, bandstand, dance pavilion, amusement features, and picnic areas. Nearly 170 years later, this spirit of social leisure is reborn: the new development centers around generous communal spaces. 

The “framed” wayfinding signs draw from the project’s interior architectural moulding and casing details, integrating them seamlessly into the design.

To respect the richness of the interior textures, the wayfinding was kept understated. Bronze typography and frames were custom-fabricated to complement fixture and hardware finishes.

Oversized wall graphics signal arrival at the pet spa and bike room, with bicycle motifs exploring a variety of historic two-wheeled designs.

Honoring the site’s garden heritage, botanical artwork and live plants enliven the interiors. In the parking garage, they adorn concrete walls and glass elevator lobbies to weave in a surprise sense of greenery.

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PO Box 50337, Balt., MD 21211

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