Client, Year

Grosvenor Americas, 2017

Services

Wayfinding
Architectural Signage
Murals & Supergraphics
Criteria Guides
Brand Applications

Awards / Press

Photography

Central

Sleek style for maximum impact

When creating this mixed-use community in Silver Spring, Maryland, the goal was to help guests and residents “find your center.” Ashton helped them do just that by designing all project signage, creating a design criteria for exterior tenant storefronts, and compiling a comprehensive wayfinding plan.

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The signature “bent” sign catches guests’ eyes in the lobby. Its unique shape mirrors by a prominent feature  building’s façade that similarly wraps around a corner.

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Room signage also takes cues from the building’s geometric, exterior features. Framed layers of translucent acrylic enhance the bold, contemporary feel.

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Playing with scale allowed us to create moments of surprise and renew visual interest as visitors move throughout the space.

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We also introduced wall murals in key amenities spaces—just for fun. The crisp, illustrative style  matches Central’s bold aesthetic while imparting a warm sense of humor.

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PO Box 50337, Balt., MD 21211

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