Client, Year
Retail Properties of America, Inc. (RPAI), 2018
Services
Brand Positioning
Naming & Taglines
Logos & Marks
Identity Development
Wayfinding
Placemaking
Architectural Signage
Murals & Supergraphics
UX/UI
Website
Photography
Vivian Marie Doering
Circle East
Designing Towson’s thriving town center
Towson, long the center of Baltimore County’s shopping and entertainment, has grown into a major population hub driven by university expansion and new residential development. Ashton developed a brand position, name, and identity that unify Towson Circle and Towson Square as a single district, Circle East. Signage and wayfinding, supergraphics, and brand collateral extend the identity, shaping a strong sense of place.
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PO Box 50337, Balt., MD 21211
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