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Circle East

Circle East

Retail Properties of America, Inc. (RPAI), 2018

Towson has long been the epicenter of Baltimore County’s entertainment and shopping needs. The population has grown to include an ever-growing number of university students and affluent, educated families. As Towson grows and becomes more of an urban destination, we developed an identity that establishes the Towson Circle and Towson Square area as one entertainment and shopping neighborhood/district with its own distinct attributes, character and branding—Circle East. Our designs encourage a vibrant, impactful and highly visible town center that is recognizable and remembered by its audiences.

Identity / Web / Environments
Logo Design

Identity Development
Naming & Story Development
Brand Strategy
Web & Mobile Site Design
Responsive & Mobile Development
Placemaking
Architectural Signage
Wayfinding
Supergraphics

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