Circle East
Circle East
Retail Properties of America, Inc. (RPAI), 2018
Towson has long been the epicenter of Baltimore County’s entertainment and shopping needs. The population has grown to include an ever-growing number of university students and affluent, educated families. As Towson grows and becomes more of an urban destination, we developed an identity that establishes the Towson Circle and Towson Square area as one entertainment and shopping neighborhood/district with its own distinct attributes, character and branding—Circle East. Our designs encourage a vibrant, impactful and highly visible town center that is recognizable and remembered by its audiences.
Identity / Web / Environments
Brand Strategy
Placemaking
Naming
Logo Design
Identity Development
Web & Mobile Site Design
Wayfinding
Architectural Signage
Supergraphics
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