Client, Year

City of Lancaster, Lancaster Parking Authority, 2010

Services

Wayfinding
Placemaking
Murals & Supergraphics

Photography

Erik Kvalsvik

City of Lancaster

Culture made clear, city-wide

The City of Lancaster, one of the nation’s oldest inland cities and home to the largest Amish community in the country, balances historic character with a vibrant arts scene. Ashton developed a citywide wayfinding system that guides pedestrians and drivers to key downtown destinations while reinforcing the city’s identity. 

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To direct visitors to smaller destinations and public parking on foot, pedestrian signage, building identification, and directory maps clarify navigation routes throughout downtown and highlight the city’s walkability. 

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To accommodate increased traffic, a new vehicular-focused system guides drivers to key destinations like museums, antique shops, and theaters.

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Existing signage was updated to align with the new brand and wayfinding system, creating a cohesive experience across downtown.

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