Client, Year

Clemson University, 2021

Services

Naming
Copywriting
UX/UI
Website
Motion Graphics

Awards / Press

URL

Tiger Fortune Teller

Predicting the future for Clemson students

At the start of the COVID pandemic, Clemson University struggled with how best to engage its incoming freshman class using only digital tools, fearing new students wouldn’t know what it meant to be a Tiger without in-person tours. Under tight time constraints, Ashton created a custom app that showcased Clemson culture in a novel way, made students feel special, and was a smashing success across all metrics.

The Tiger Fortune Teller played on the resurgent popularity of horoscopes.  The short, five-question quiz helped students feel in control of their destinies during a time when all expectations had been upended. 

Questions were structured to showcase the breadth and singularity of Clemson’s on-campus offerings. For example, before taking the quiz, students might not have known that the school offered a scuba diving class—we certainly didn’t!

As students made decisions about how they’d like their freshman year to go, they were rewarded with feel-good GIFs that reinforced their choices and encouraged them to continue.

Once they answered each question, the app guided students to their fortune, which, thanks to multiple response options for each answer, meant nearly every student was guaranteed a unique reading. At the end of the quiz, students could opt to create a different future or share their current fortune with friends.

The quiz was delivered via sponsored social links and an email blast, and Clemson recorded high engagement with both. Many users also took the test multiple times, with time spent on the app averaging five minutes per visit.

Clemson was so happy with the finished product, they reused it the following year as a digital complement to their on-campus engagement activities. 

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