H-D “Project Rushmore”
Harley-Davidson Museum
“Project Rushmore”
Harley-Davidson Museum, 2013
Project Rushmore, a customer-driven design/engineering initiative, was launched in 2009 to provide Harley riders with unprecedented input into changes for touring bikes—a partnership which led to the development of over 2,400 new parts. We helped the curatorial staff select 2D and 3D artifacts and graphics to convey the behind-the-scenes design and engineering process of conceptual development, prototype drawing, modeling and testing. The exhibit featured a timeline that tracked the company’s technological advances in ergonomics, convenience and performance over the past 100 years.
Environments
Exhibition Design
Interpretive Graphics
Photography
Brad Cheney, courtesy Harley-Davidson Museum
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