“Taming the Road in Style”
Harley-Davidson Museum, 2018
Sharing the most current design, engineering, and technology stories with visitors to the Harley-Davidson Museum requires frequent gallery updates. Built originally in 2008, the museum’s permanent “Design Lab” gallery needed to be reconceived to accommodate a flexible system of display fixtures and furniture. Modular platforms, vitrines, consoles, and display cases were designed to provide for an infinite number of configurations, as singular stand-alone fixtures or locked together to form a dense presentation.
This inaugural exhibit uses the new system as it examines how the “pursuit of comfort” transformed the 19th-century bicycle into the modern-day motorcycle and still influences motorcycle design today.
Identity / Environments
Layered graphics and artifacts reveal design changes that improved both form and function.
Custom illustrations allow visitors to interpret more than a century of frame and suspension innovations.