H-D “The American Road”
Harley-Davidson Museum
“The American Road”
Harley-Davidson Museum, 2014
The road trip is a quintessential part of American culture and the Harley-Davidson Museum’s special summer exhibition, “The American Road,” explored its historic rise and fall in popularity as a fundamental American experience. We worked with the museum’s curators to tell the story of the road trip adventure and how the desire for convenience led to motels, fast food chains, cement dinosaurs, station wagons and much more. Every era of the road trip, from the 1920s to present day, and how it was shaped by that time period is represented through large scale graphics, vintage travel artifacts and pop culture ephemera.
Identity / Environments
Exhibition Design
Interpretive Graphics
USA Today named The American Road one of the “10 must-see museum exhibits this summer” in May 2014.
Photography
Greg Pease; Brad Cheney, courtesy Harley-Davidson Museum (3, 4, 8)
Awards & Recognition
USA Today Top Exhibits, May 2014
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