Client, Year

Hord Coplan Macht, 2016

Services

Logos & Marks
Books & Publications
Brand Applications

HCM 40th Anniversary

Capturing four decades of success

Hord Coplan Macht, a national architecture firm,  sought a 40th-anniversary logo and momento to mark its upcoming milestone. Ashton not only designed a custom identity, we also capitalized on the enormity of their large body of work to create a limited edition book that celebrated the collective efforts of every HCM employee over the years.

To best reflect the company’s design sensibilities, we wanted to create a commemorative logo that was smart and sleek. The resulting mark uses geometric shapes to build an abstracted “40” that is fun to find and, once seen, easy to read. 

Borrowing the brilliant red and strong letters from HCM’s identity ensured the anniversary logo remained connected to the parent brand.

For the commemorative book, every detail was treated as an important decision. We embossed the cover, included a page-turning animation of the logo in the end sheets, and finished it all with the striking color of the foil stamp.

More than just eye candy for the coffee-table, this 300-page tome immerses readers in HCM’s history, special projects, and most notable events. It is a true keepsake.

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