Client, Year

Foulger-Pratt, 2019

Services

Brand Story
Naming
Messaging 
Logos & Marks 
Wayfinding
Architectural Signage
ADA Signage
UX/UI
Website
Brand Applications

Inventa Towers

An exercise in how to shape the future

After Discovery Communications relocated from Maryland to New York, One Discovery Place presented an opportunity for transformation. Foulger-Pratt, in partnership with Cerberus Capital Management, acquired the iconic property and began a $15 million renovation in 2018 to revitalize this Silver Spring landmark for a new era.

Working with Collins + Co., Ashton Design led a complete rebrand and renaming of the building, positioning it for a vibrant multi-tenant future.

The new name, Inventa, derived from the Latin word for “discovery,” paid subtle homage to the building’s former occupant while signaling a forward-looking identity.

To support leasing efforts, comprehensive marketing and collateral materials showcased the building’s trophy-class office features.

We also designed exterior, interior, and garage signage, paired with an intuitive wayfinding system to help tenants and visitors navigate the property with clarity and ease.

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