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Inventa Towers

Inventa Towers

Foulger-Pratt, 2019

The relocation of Discovery Communications’ headquarters from Maryland to New York presented the opportunity to transform One Discovery Place into a multi-tenant property with a new identity. Built in 2003, the site was a force in downtown Silver Spring’s revitalization and has become an iconic fixture. Foulger-Pratt acquired the property with Cerberus Capital Management and began their $15-million renovations in late 2018.

In collaboration with Collins + Co., we undertook a renaming and extensive rebranding initiative. Part of the big changes involved repositioning the property from a single tenant to multiple tenants. 

Identity / Print / Web / Environments
Naming & Story Development
Messaging and Copywriting
Logo Design Marketing Collateral
Web & Mobile Site Design
Architectural Signage
Wayfinding & ADA Signage

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Inventa, a Latin word meaning discovery, pays a subtle but well-deserved homage to the previous occupant while looking forward to the future.

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Marketing and Leasing collateral were produced to highlight the trophy office space features and highlights.

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We designed the exterior, interior and garage signage to fit the new brand and developed a well-thoughtout way finding strategy to quickly and efficiently get tenants and visitors to their destination.

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