Rethinking how retail works
To celebrate the success of its sustainability initiative Madewell Forever, Madewell partnered with thredUP to open the Circular Store in Brooklyn, N.Y. The pop-up, the first of its kind, offered shoppers preloved Madewell clothing, custom tailoring services, and educational opportunities about the power of circular fashion. Ashton worked with ATTN: to bring the store to life, designing everything from the entrance experience to the tags.