Client, Year

ATTN: x Madewell Circular Store, 2021

Services

Logo

Identity Development

Branded Environment

Supergraphics

Interpretive Graphics
Website

Social Media

Illustration

Motion Graphics

Brand Applications

Awards / Press

Madewell Circular Store

Rethinking how retail works

To celebrate the success of its sustainability initiative Madewell Forever, Madewell partnered with thredUP to open the Circular Store in Brooklyn, N.Y. The pop-up, the first of its kind, offered shoppers preloved Madewell clothing, custom tailoring services, and educational opportunities about the power of circular fashion. Ashton worked with ATTN: to bring the store to life, designing everything from the entrance experience to the tags. 

2_MWCS_Facade
elevator-gif
5_MWCS_Store
attn_circularstore-1

In the store, concrete and steel offset the pigmented floral arrangements, warm textures, and tone-on-tone decor. The visuals were inspired by urban environmentalism, which seeks to find natural beauty in the midst of manmade places.

attn_circularstore_b

Unlike a typical retail experience, the store features three central, round tables to reinforce to visitors how they can participate in circularity: buy clothes made to last, shop preloved, and mend to extend use. Displays run the length of the store; a tailoring station, dressing rooms, photo booth, and check-out counter complete the space.

1_MWCS_Header
attn_circular_store
9_MWCS_Store

In keeping with the preloved theme, love notes were scattered throughout the store. QR codes provided additional details and statistics from thredUP on how buying preloved can make a big impact.

12_MWCS_Store
10_MWCS_Store1
11_MWCS_Store
8_MWCS_Store

Custom mirror graphics in the fitting rooms encouraged shoppers to share their finds on social media. As the store was a pop-up, these images helped create a groundswell of interest and foster an “in-the-know” vibe.

MWCS_Dressing_1
1MW-CS-10
attn_circularstore_d

Before leaving, shoppers were encouraged to take home a closet clean-out kit, thredUP’s signature way of encouraging people to continue to pay it forward. Repurposed deadstock tote bags were also available for shoppers to hold their goods.

1_MWCS_Exit

Stay in Touch

ashton_logo-white

PO Box 50337, Balt., MD 21211

©2024 Ashton Design

PO Box 50337, Balt., MD 21211

Stay in Touch