Client, Year

ATTN: + Madewell, 2021-2022

Services

Annual Report
Social Media
Illustration
Motion Graphics

Links

Madewell: Do Well Report

A stylish way to champion sustainability

Madewell integrates sustainability into every aspect of its operations, and the Do Well Report is no different. The report would only be produced digitally, so we reconfigured the layout with a horizontal grid system that reinforces its editorial approach. The left-side navigation bar helps users jump quickly between sections.

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Engaging collages guide the viewer through the report while providing essential information on Madewell’s earth-focused practices and partnerships.

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Custom illustrations and infographics transform Madewell’s ambitious goals and statistics into visual stories ready for a quick skim or a deep dive. Organic line drawings and friendly typography help humanize the company’s critical achievements.

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