Maxim Healthcare Services
As a comprehensive healthcare solutions company, Maxim Healthcare Services has extensive experience providing home healthcare, staffing, and population health and wellness services in communities nationwide. Their area of expertise begs for a compassionate and personal touch that we felt was missing from their corporate, outdated and impersonal visual presence. Ashton conducted an all-inclusive rebranding exercise to more accurately reflect their values and personality by employing a concept of "People Connected" as the foundation. From the new positioning statement all the way down to their Post-it® notes, we implemented their welcoming and compassionate essence through every voice and visual touchpoint.
The new logo, composed of uniquely shaped lowercase letters, was designed to feel friendly and approachable. The interlocking hearts symbolize the compassionate connections that the company strives to create between its caregivers and patients. We also established new brand values and messaging standards through developing brand and style guidelines, ensuring that all collateral and assets supported the positioning of the organization.