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The Monkton Hotel

The Monkton Hotel

Otter’s Hollow Properties, 2018

Orginally built in 1858, The Monkton Hotel was a welcome respite for travelers on the railway between Baltimore, MD and York, PA. Today, the hotel serves as a place to escape from everyday life with hiking, tubing, fishing, and horseback riding nearby.

Identity / Environments / Print
Logo Design
Identity Development
Stationery
Brand Guidelines

Print Collateral
Signage

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Inspired by the hotel’s rich history and recreational activities embedded in nature, Ashton crafted a brand which cultivates a sense of nostalgia and a wanderlust for exploration.

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The visual elements and patterns were inspired by the nearby railroad track cross-sections. 

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A simple and elegant icon system was created to highlight popular activities on the property.

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To capitalize on the brand, a supplementary identity system was created for each of the property’s tenants.

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