National Lumber Co.
National Lumber Company
Founded in 1919 by Alexander Fruman, National Lumber Co. is a five-generation lumber supplier based in Baltimore and Chevy Chase, Maryland. They offer a diverse range of building materials heavily focused on lumber, interior and exterior door units, high-end windows, kitchen cabinetry, primed moldings, drywall, and an extensive hardware selection, earning them acclaim and respect in the region as a multifaceted and dependable retailer.
We were approached by them to provide a revitalization of their brand image that would speak to a more current audience without sacrificing their brand’s legacy and heritage. The rebrand consisted of a new logo, color palette, typographic system, stationery and printed collateral, and exterior signage.
Vivian Marie Doering