Client, Year

Baltimore Orioles,
Maryland Stadium Authority,
Delaware North 1992–2012

Services

Logos & Marks
Wayfinding
Placemaking
Architectural Signage
Murals & Supergraphics
Illustration

Awards / Press

Photography

Oriole Park at Camden Yards

A timeless experience, an instant icon

It was at Camden Yards, working closely with urban planner Janet Marie Smith, that we first established and, over decades, refined our approach to environmental graphics for sports venues. We first branded the stadium as a destination with iconic elements, such as the scoreboard clock, before seamlessly integrating the Orioles’ team brand throughout the concessions and concourses. We completed extensive research into the deep history of the team that dates back to the 1880s, which inspired the murals and graphics implemented throughout the stadium. Consecutively awarded the Best Stadium Experience by Stadium Journey, Camden Yards set the standard for the modern fan experience with the charm of an old-fashioned park.

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“This place will stand the test of time…This was a park that you thought other teams would copy. And that’s exactly what has happened.”

Buck Showalter
Manager, Baltimore Orioles

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The Carvel Kid’s Corner at Camden Yards provides a fan experience specifically for young fans, encouraging them to test their baseball skills in pitching and batting cages. Large graphics disclose the secrets to a pitch’s spin and chart the Orioles mascot’s evolution over its 60-year history. The oversized Bird bobbleheads have become a signature feature of the park and are fabricated to easily follow the team south to Florida for the spring training season.

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PO Box 50337, Balt., MD 21211

©2024 Ashton Design

PO Box 50337, Balt., MD 21211

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