Client, Year

Foulger-Pratt, 2021

Services

Wayfinding
Architectural Signage
ADA Signage
Murals & Supergraphics
Criteria Guide

Photography

Press House

Creating a monumental imprint

Named after The National Capital Press Co., a historic printing warehouse that has been incorporated into the project’s northwest corner, Press House is a new mixed-use community complex in Washington, D.C.’s retail- and culinary-rich Union Market neighborhood. Ashton partnered with developer Foulger-Pratt to create an iconic four-story tall blade sign and a 14-foot address sign at the entry. Our designs for the entire interior and exterior signage identity and wayfinding combine industrial and modern elegance—capturing the building’s rich history and new, renewed spirit.

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At 12-stories tall and occupying an entire city block, Press House demanded a monumental address treatment. At the building’s main entrance, large open channel letters were designed to match the building's architectural cladding.

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The signage throughout the project was designed with deep relief lettering. Slightly distressed, the face of the letterforms appear as if they’ve been “inked,” emulating letterpress printing blocks.

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Modern and elegant, yet historical and industrial, the project has a “retrofuturistic” spirit and features an incredible amount of carefully curated details in the interior design, finishes, and graphics.

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844 Park Ave., Balt., MD 21201

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844 Park Ave., Balt., MD 21201

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