Client, Year

CIM, 2019

Services

Brand Positioning
Brand Story
Naming & Tagline
Messaging & Tone
Logo
Identity Development
Architectural Signage
Stationery
Brand Applications

Photography

Prizma

A gateway to West Hollywood

Located in the Sycamore District of West Hollywood, Prizma is a high-end, mixed-use residential complex surrounded by production studios. Ashton channeled that sense of movie magic to create a brand that felt transcendent and paid homage to the site’s history as part of the industry.

When researching the project location’s history, we discovered the Prizma Color system, an early 20th-century film process created by a business formerly headquartered on site. Prizma Color’s story was a mix of ingenuity and creativity, and it offered the perfect starting point for creating a vibrant identity.

We adopted Prizma as the name for the project. Light and color, two components intimately tied to prisms and movies, inspired the bright-hued palette.

A stylish website drew people into the dream of living in West Hollywood, then helped illuminate how attainable that dream could be.

To capture the vibe of LA, we created guerilla-style wheatpasted billboard ads for a dynamic campaign throughout the West Hollywood streets.

Wayfinding and signage also made the most of light and color in interesting ways. We used transparent and translucent materials to add a prismatic feel to tactile experiences.

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