Elevating barbeque to an artform
When the award-winning Smokecraft set their eyes on opening a barbecue restaurant, they asked Ashton to create a brand that reflected their passion for their craft. Inspired by the team’s mix of traditional and innovative culinary techniques, we created an identity that references, then reinterprets, the expected barbeque visual lexicon, resulting in a signature mark that Smokecraft now uses both at competitions and at their flagship restaurant.