The Avenue at White Marsh
Counting steps before it was cool
The Avenue at White Marsh is a 35-acre shopping, dining, and entertainment site that opened in 1998 as a town center for nearby residents. Over a 3-year period, in collaboration with architects, landscape artists, client management, designers, and leasing teams, Ashton reinvigorated The Avenue with an energizing environmental refresh of painted and sculptural wall murals, directional signage, and custom tenant blade signs.
The suite of applications cemented The Avenue’s role as a thriving retail and entertainment destination, with the renovations significantly increasing foot traffic and helping attract and secure new, high-profile tenants while still enabling existing tenants to remain open for business.