The Center
The Center for Architecture & Design
AIA Baltimore, 2020
The Center for Architecture & Design is a communal space that functions as a nexus of education and outreach for design and architecture in Baltimore.
Echoing a similar vision and purpose as its sister organizations — the Baltimore chapter of the American Institute of Architects (AIA) and the Baltimore Architecture Foundation (BAF) — The Center’s brand is hinged upon a simple notion: that all participants, partners, and donors of the space can be part of something larger within its walls and beyond. Whether individuals seek education, community, dialogues, or inspiration within the sphere of design and architecture, it can be found at The Center.
Identity / Environments / Print / Web
Branding
Logo Design
Copywriting
Environmental Graphics
Print Design
Digital Design
Site Architecture
UI / UX Design
Web Development
Located within One Charles Center, the visual identity is informed by its own architectural structure. It mimics the geometric pattern of the building’s exterior window grid — a visual motif that would be consistently enforced across other branded applications.
The phrase “Be part of” functions as a prefix to a variety of keywords integral to The Center, culminating in messaging that illuminates the organization’s purpose and appeals to sentiments and interests beyond aesthetic principles.
Informed by the sophistication of modernist ideals, the color palette and visual style pay homage to the past of design and architecture, while simultaneously looking towards the future with a vibrant and energetic voice.
A microsite was designed and built for one of The Center’s forthcoming campaigns, The Center Fund. It not only captures the essence of the main site’s aesthetic integrity, but has been laid out intentionally as a template to be replicated for future campaigns or events.
RELATED PROJECTS