Empowering businesses to change the world
The Climate Pledge (TCP) encourages businesses and everyday citizens to take action now on climate change. Spearheaded by Global Optimism and backed by Amazon, TCP enlists global corporations to achieve net-zero carbon emissions by 2040. Ashton, alongside creative agency ATTN:, concepted, designed, and executed an uplifting, international Instagram campaign to motivate businesses to sign the pledge and to buoy public spirits around sustainability efforts.