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The Dillon

The Dillon

CIM Group, 2019

The Dillon Silver Lake is a boutique residential building in Los Angeles designed by LOHA Architects. The property boasts contemporary interiors within a striking building unlike anything else in the area. Ashton used its unique architectural features of corrugated perf-screen, standing seam cladding and a black/white palette to inspire a playful and bold identity system. The minimal use of color and expressive pattern command attention while amplifying the spirit of the building through its application.

Identity / Print / Environments
Logo Design
Identity Development
Illustration
Marketing Collateral
Business Collateral
Posters
Placemaking
Supergraphics

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The logo—built from the building’s silhouette—punches in and out of the line and dot patterns to create a large spectrum of expression to be used throughout the identity system.

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