Client, Year

Otter’s Hollow Properties, 2018

Services

Messaging & Tone
Logos & Marks
Identity Development
Brand Guidelines
Architectural Signage
Stationery
Illustration
Brand Applications

The Monkton Hotel

Scenic and steeped in history

Initially built as a railway stopover in 1858, the Monkton Hotel has a long history of welcoming guests, from Civil War soldiers to current city escapees. Ashton drew on this rich history to craft a brand identity that captured the hotel’s unique sense of place while moving its legacy forward.

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For nearly two centuries, The Monkton Hotel has served as a rural retreat for visitors passing through. As a common stopover on the railway between York, PA and Baltimore, MD, the hotel has been associated with both the rise of industry and the restorative power of nature.

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The logo was designed with this tension in mind. Elegant type faces lend a worldly sensibility, while the interlocking monogram roots the brand in a bygone era.  Railroad-inspired details round out the visual brand language; here, abstracted industrial artifacts create sophisticated patterns built to appeal to a modern audience.

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A simple, striking icon system was developed to complement and convey the rich range of activities available to guests on the property. 

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Thanks to its bucolic and strategic location, The Monkton Hotel attracts visitors of all types, not just overnight guests. To better communicate with them, we created a supplementary indentity system that allows the hotel to continue to diversify its offerings and still ensure a cohesive, branded experience.

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PO Box 50337, Balt., MD 21211

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PO Box 50337, Balt., MD 21211

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