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The St. Paul’s Schools

The St. Pauls Schools

2019

In 2018 the three independent schools of St. Paul’s were united as The St. Paul’s Schools, so that each student would benefit from shared ideas and resources across campus.  

Ashton developed a new identity for The St. Paul’s Schools that balanced the history and traditions of St. Paul’s School for Girls, St. Paul’s School for Boys, and the Pre & Lower School with a desire to continually innovate. Ashton also revised the historic identities of each individual school so that together the logos represent a unified family on campus.

Identity / Print / Environment
Brand Strategy

Focus Group Strategy
Logo Design
Custom Lettering
Identity Development
Brand Guidelines
Launch Strategy
Launch Video

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Ashton conducted extensive research into the histories and iconography of each school as inspiration for the new, unified identity system.

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Ashton advised St. Paul's to rename each school under the St. Paul's name to create equality and less confusion on campus.

We also redesigned the historic marks of the Girl's School and the Boy's School. The Pre & Lower School embraces the icon of The St. Paul's School. 

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The brand guidelines provides insights into The St. Paul’s Schools and the three school-specific logos for faculty and staff. 

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To introduce the new identity to alumni, faculty, staff and students, Ashton advised St. Paul's on a roll out strategy. The rollout took place over winter break 2019-2020 with a rollout video, holiday card and updated signage across campus. 

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