Klein Enterprises, 2020
Tucked away at the top of the city with prized views of the scenic Jones Falls watershed below, The Woodberry is a 284-unit luxury apartment building with impressive, high-quality amenities set in a designerly atmosphere.
Ashton was asked to create a visual identity for The Woodberry that would reflect the serene, stylish environment future residents would experience. So we designed a look that was equal parts elegant, confident and playful.
The Woodberry’s tone, like its residents, is smart and clever. Editorial photography and fashion-inspired commentary add to a memorable brand experience.
Upon signing up, new residents receive a thoughtfully curated welcome kit filled with local goods. Among the bundle of Baltimore favorites is a magazine detailing the best trails, restaurants, amenities and more waiting to be discovered once the reader settles into their new home.
The dipped-color effect can be found throughout the brand, visually reinforcing that The Woodberry is where style and nature meet. We play with this concept with a variety of textures, patterns and materials to continually surprise the viewer.
The Woodberry is now open, and its namesake sign can be spotted by travelers winding their way into downtown.