The Woodberry
The Woodberry
Klein Enterprises, 2020
The Woodberry is a 284-unit luxury apartment with impressive high-quality amenities and a designerly atmosphere. It sits in an exclusive location in Baltimore city, overlooking the scenic Jones Falls watershed and bike trail.
The visual identity is inspired by the potential lifestyle The Woodberry residents will experience. Taking cues from contemporary luxury branding, we designed a system with an understated elegance, high end confidence, and a little bit of je ne sais quio.
Identity / Print / Web / Environments
Logo Design
Identity Development
Messaging and Copywriting
Marketing Collateral
Web & Mobile Site Design
Architectural Signage
Wayfinding & ADA Signage
INSPIRATION AND FEEL
Urban Oasis lorem ipsum dolor sit amet. Wooded Bliss, Acres of greenery steps from your door. Took notice of the designerly atmosphere of the space, inspiring us to take branding cues from contemporary fashion and retail brands.
The wordmark conveys roots in tradition, with the feel of a well-established brand. This element, paired with contemporary typography and design, creates a timely yet timeless visual atmosphere.
DESIGN AND MESSAGING
To bring warmth to the brand’s voice, messaging and photography have a playful tone. Combining fashion jargon with seemingly unrelated text and images subverts the message in a witty way that’s memorable and adds depth. Photography used has an editorial quality to push the fashion concept further. The dipped color block effect translates to the interiors as well. The signages are made with translucent materials, subtly revealing textures and patterns throughout the space.
MARKETING COLLATERALS
To give new residents a warm welcome, a carefully-curated kit composed of local Baltimore products is gifted upon signing on. The centerpiece is a magazine detailing all of The Woodberry’s lux amenities, the local gems, and will serve as a companion piece to those just settling in.
SIGNAGE & WAYFINDING
Brand touchpoints through signage and wayfinding. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Subtle play on textures. Blade sign. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Photography
Photography
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