More Projects

The Woodberry

The Woodberry

Klein Enterprises, 2020

Tucked away at the top of the city with prized views of the scenic Jones Falls watershed below, The Woodberry is a 284-unit luxury apartment building with impressive, high-quality amenities set in a designerly atmosphere.

Ashton was asked to create a visual identity for The Woodberry that would reflect the serene, stylish environment future residents would experience. So we designed a look that was equal parts elegant, confident and playful.  

Identity / Print / Web / Environments
Brand Strategy
Story Development
Logo Design
Identity Development
Messaging and Copywriting
Marketing Collateral
Video Editing
Web & Mobile Site Design
Architectural Signage
Wayfinding & ADA Signage

Urban alcove meets stylish atmosphere—We were inspired by the acres of greenery surrounding The Woodberry and its carefully curated interiors.

WB_Logo2WB_Logo2

The wordmark sets the tone of a well-established brand. When juxtaposed with contemporary typography and design elements, the sum is a timely-yet-timeless visual result.

WB_Facade3bWB_Facade3b

The Woodberry’s tone, like its residents, is smart and clever. Editorial photography and fashion-inspired commentary add to a memorable brand experience.

WB_Mag_Social4_bWB_Mag_Social4_b

Upon signing up, new residents receive a thoughtfully curated welcome kit filled with local goods. Among the bundle of Baltimore favorites is a magazine detailing the best trails, restaurants, amenities and more waiting to be discovered once the reader settles into their new home.

WB_Mag_Gif4WB_Mag_Gif4

The dipped-color effect can be found throughout the brand, visually reinforcing that The Woodberry is where style and nature meet. We play with this concept with a variety of textures, patterns and materials to continually surprise the viewer.

WB_AFrameWB_AFrame
WB_SignBuilding5WB_SignBuilding5

Even the most traditional signage was looked at from a fresh perspective. By running the logo from bottom to top and subtly reinforcing the half-dipped look, The Woodberry’s unique approach to life is on display from the start.

WB_lobby3WB_lobby3

Contrasting patterns and sizing continue the sense of playfulness across the property while still keeping things stylish.

The Woodberry is now open, and its namesake sign can be spotted by travelers winding their way into downtown.

WB_Cover3bWB_Cover3b

Photography
Vivian Marie Doering

TPOZ Photography

Awards & Recognition
BBJ Best in Real Estate, 2021

Press
Baltimore Business Journal
The Baltimore Sun


 

RELATED PROJECTS