Transit Choices, 2016
Transit Choices is a coalition of business organizations, institutions, and community groups that share a vision of creating a first-rate transit system in Baltimore. We were able to work with Transit Choices to recreate a book that presents a set of guiding principles and goals for transforming the system. The original book lacked content to make it interesting and draw attention, but through discussions and meetings we found there were actually some incredible facts on the current system. We decided to bring more of those into the book and made the text itself a major graphic element, grabbing attention and urging action.