Client, Year

Towson University, 2021

Services

UX/UI
Website
Level AA Accessibility
Compliance

Awards / Press

URL

Towson University
RISE Campaign Website

A dynamic platform built to engage

As Towson University prepared to launch its largest-ever capital campaign, it needed a complementary website to reach alumni from all locations and generations. Ashton built a custom, branded platform that provided users with multiple ways to engage with and support the campaign, and ultimately resulted in TU attracting nearly 30,000 first-time donors and exceeding its ambitious goal of $100 million.

The RISE website was the central source of information about the capital campaign. It focused on the direct impact gifts to the campaign have on the student experience and the university’s vision for the future. 

We strategically designed the website to have multiple access points to giving opportunities. All “GIVE NOW” links lead to TU’s donor platform.

As the website grew in size and scope, a series of standard content modules were created for cost-efficient site development. Reusable modules included a stories slider, an accordion menu to highlight giving opportunities, content sections, and a video module.

Each page category had a specific header design to help users navigate the site.

At the heart of every section, a slider featured stories illuminating the personal impact of gifts to the campaign. They also integrated into the newsfeed to allow for reuse on different areas of the site.

Microanimations and rising motion reinforced the campaign’s momentum.

The TU community could track campaign progress through a dynamic feature on the homepage.

The website was designed to pass Level AA web accessibility compliance, and it went through multiple rounds of accessibility testing to ensure users of all abilities could participate in the campaign. 

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