TU RISE Website
RISE Campaign Website
Towson University, 2021
Towson University was preparing to launch its largest-ever capital campaign in support of the university’s ambitious vision for its future. TU had grown to a nationally recognized leader in advancing student social mobility and an anchor institution for its region. See the campaign brand case study here.
The campaign website provides multiple ways users can find their own interests within this comprehensive campaign, featuring stories of the university’s impact and instilling a sense of pride in association with a university on the rise for alumni from all generations.
Web & Social / Campaigns
User Experience / User Interface
Web & Mobile Site Design
Level AA Web Accessibility Compliance
The RISE campaign website is the central source of information about the capital campaign, with a focus on the direct impact gifts to the campaign have on the student experience and the university’s vision for the future. See the campaign brand case study here.
The website was strategically designed to have multiple access points to the giving opportunities. All the GIVE NOW links lead to TU’s donor platform.
As the website grew in size and scope, a series of standard content modules were created for cost-efficient site development. Reusable modules include a stories slider, accordion for the giving opportunities, content sections, and a video module.
Each page category has a specific header design to help users navigate through the site.
At the heart of every section of the website is a slider featuring stories that illuminate the personal impact of gifts to the campaign—integrated into the campaign newsfeed to allow re-use of stories in different areas of the site.
Microanimations and rising motion were incorporated in the site to reinforce the momentum of the campaign.
The TU community can also see the progress of the campaign through a dynamic tracker on the homepage.
The website was designed to pass Level AA of web accessibility compliance and went through multiple rounds of accessibility testing to ensure users of all abilities can participate in the campaign.
The website launched the same day as the campaign’s virtual launch, April 29, 2021. See the campaign brand case study here.
Awards & Recognition
UCDA Design Awards, Excellence (Print & Digital: Website), 2022