More Projects

USM 2018
Annual Report

University System of Maryland’s
2018 Annual Report

University System of Maryland, 2018

Maryland’s public university system produces nearly 75% of the state’s bachelor’s degrees with more than 176,000 students and 42,000 graduates each year. To highlight University System of Maryland’s achievements for 2018, Ashton Design developed a multi-platform campaign that put social at the forefront. The strategic move was supported by an online platform and a custom-sized print piece to target the different key audiences for the campaign.

Web / Print
Social Media Strategy
Campaign Concept
Messaging & Visual Design
Printed & Digital Annual Report
Web and Social Assets
Information Graphics

USM2018_social1USM2018_social1

Infographics and data are paired with silhouetted images of real students that add a human touch to the numbers.

USM18_social3dUSM18_social3d

The goal of creating highly accessible and visible annual report data was achieved by designing a social-first campaign that shows the institution’s impact on Maryland.

USM2018_social3USM2018_social3
USM2018_social4USM2018_social4

All social media posts lead to the University System of Maryland’s 2018 progress report webpage featuring the complete set of infographics that showcases the institution’s achievements for the year.

USM18_webGIFBUSM18_webGIFB

Beyond social and web, a custom print piece was designed to provide a more in-depth look at the statistics. The pocket-sized annual report allowed for easy transport and dissemination to key stakeholders.

USM2018_print1USM2018_print1
USM2018_print2USM2018_print2
USM2018_print3USM2018_print3
USM2018_print4USM2018_print4

The multi-platform campaign has been rolled out on Facebook, Twitter, and LinkedIn, making students, school officials, and the public aware of University System of Maryland’s successes for the year.

RELATED PROJECTS