Client, Year

MBK Real Estate, 2022

Services

Logo & Mark
Identity Development
Brand Guidelines
Stationery
Brand Applications
Website
Signage

URL

Vida at Morgan Hill

Turning home into a destination

Vida, a new residential community opening at the southernmost point of Silicon Valley, is built to be a pocket of Edenic calm for the tech-focused area. Ashton created a brand identity to reflect this desert-meets-Mediterranean aesthetic, which is a warm and welcomed respite from the business of Big Tech.

Vida was built to feel “Moditerranean,” a modern take on Spanish architecture. We embraced this approach in the logo, which was inspired by Vida’s hand-painted tiles. Its modular build can be combined in various ways to create dynamic, decorative environments, similar to how the tiles are used on site.
 

Nature and sustainability are both central to Vida’s brand. The identity system embodies these values by including references to the surrounding landscape in its graphics and color palette.

The visual identity easily translates to leasing and residential materials. Earthy colors and geometric shapes catch the eye and communicate key features while keeping the brand grounded.

A resort-like splash page announced the coming project and enticed visitors to become future residents. Later, a full website detailed what it was like to live at Vida, “where home becomes the destination.”

Both promotional and monument signage make the most of the brand’s modular features, helping Vida craft its visitor experience from start to finish.

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PO Box 50337, Balt., MD 21211

©2024 Ashton Design

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