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Vyne One Loudoun

Vyne One Loudoun

Kettler / RPAI, 2020

Vyne One Loudoun offers exclusive residences within the heart of One Loudoun, the top destination for shopping, dining and entertainment in the U.S.’s wealthiest county. Vyne’s two unique buildings offer over 350 rental apartments and townhomes. With elegant finish palettes, cutting-edge features, and stunning amenity spaces, Vyne is a modern haven for every lifestyle.

We worked to build and implement an elegant brand for Vyne. From positioning, naming and identity development to print and web design, we set out to marry the lush landscape of the Virginia country-side with the upscale vibrancy of the One Loudoun community.

Website
livevyne.com

Identity
Positioning
Naming and Story Development
Identity System Development
Logo Design
Copywriting

Print
Marketing Collateral
Booklets and Brochures
Stationery
Area Map

Web
Web and Mobile Site Design
HTML Emails

Vyne_Virginia_LandscapeVyne_Virginia_Landscape

NAMING

Loudoun County is wine country. Vyne takes inspiration from the many scenic vineyards that dot the rolling hills.

Vyne One Loudoun building entranceVyne One Loudoun building entrance
Vyne_LogotypeVyne_Logotype

LOGO DESIGN

Graceful letterforms speak to the sophisticated craft and detail of the residences while the icon's branching foliage lines curiously intersect.

Vyne One Loudoun logo iconVyne One Loudoun logo icon
Vyne One Loudoun building lobbyVyne One Loudoun building lobby

Vyne’s residences and amenity spaces offer unique finish palettes that bring the outdoors in, marrying lush greenery and natural light with an understated elegance. We embraced textural imagery and clean typography to strike the balance between rustic and refined.

Vyne One Loudoun textural imageryVyne One Loudoun textural imagery
Vyne_TaglineVyne_Tagline

Vyne is designed to help you create your own personal getaway, every day. Botanical colors lend a peaceful yet vibrant energy to a space that is both an escape and a source of lively activity.

Vyne One Loudoun print collateralVyne One Loudoun print collateral

PRINT DESIGN

A robust collateral system captures the brand’s tone across multiple touchpoints, including floor plan cards, sales sheets, and a 24-page residence booklet.

Vyne One Loudoun bookletVyne One Loudoun booklet
Vyne One Loudoun banner graphicsVyne One Loudoun banner graphics

WEB & MOBILE DESIGN

Rich imagery and language work hand-in-hand to deliver a responsive web experience for prospective residents.

Vyne One Loudoun desktop websiteVyne One Loudoun desktop website
Vyne One Loudoun mobile websiteVyne One Loudoun mobile website
Vyne One Loudoun logoVyne One Loudoun logo

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