Vyne One Loudoun
Vyne One Loudoun
Kettler / RPAI, 2021
Vyne One Loudoun offers exclusive residences within the heart of One Loudoun, the top destination for shopping, dining and entertainment in the U.S.’s wealthiest county. Vyne’s two unique buildings offer over 350 rental apartments and townhomes. With elegant finish palettes, cutting-edge features, and stunning amenity spaces, Vyne is a modern haven for every lifestyle.
We worked to build and implement an elegant brand for Vyne. From positioning, naming and identity development to print and web design, we set out to marry the lush landscape of the Virginia country-side with the upscale vibrancy of the One Loudoun community.
Website
livevyne.com
Identity
Positioning
Naming and Story Development
Identity System Development
Logo Design
Copywriting
Print
Marketing Collateral
Booklets and Brochures
Stationery
Area Map
Web
Web and Mobile Site Design
HTML Emails
NAMING
Loudoun County is wine country. Vyne takes inspiration from the many scenic vineyards that dot the rolling hills.
LOGO DESIGN
Graceful letterforms speak to the sophisticated craft and detail of the residences while the icon's branching foliage lines curiously intersect.
Vyne’s residences and amenity spaces offer unique finish palettes that bring the outdoors in, marrying lush greenery and natural light with an understated elegance. We embraced textural imagery and clean typography to strike the balance between rustic and refined.
Vyne is designed to help you create your own personal getaway, every day. Botanical colors lend a peaceful yet vibrant energy to a space that is both an escape and a source of lively activity.
PRINT DESIGN
A robust collateral system captures the brand’s tone across multiple touchpoints, including floor plan cards, sales sheets, and a 24-page residence booklet.
WEB & MOBILE DESIGN
Rich imagery and language work hand-in-hand to deliver a responsive web experience for prospective residents.
Photography
Vivian Marie Doering
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