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Whitehall Mill

Whitehall Mill

Terra Nova Ventures, 2016

Dating back to 1798, Whitehall Mill is an adaptive reuse historic building in the Jones Falls Mill District of Baltimore. Originally a cotton duck factory, the current building is the second iteration, rebuilt after being destroyed in a fire. Terra Nova Ventures wanted a cohesive identity for the complex to encompass its offices, residences, market, and event spaces.

Identity / Environments / Print
Logo Design
Illustration
Signage

Marketing and Leasing Collateral
Website

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Inspired by the historic fire insurance maps of the property, we created a logo with custom typography and illustrations for both the Whitehall Mill and Market.

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Evoking the essence of the turn-of-the-18th-century era, these illustrations featured an etched graphic style, which also helped distinguish the marketplace from the other adjacent spaces.

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We extended the identity suite to feature campus and building signage, marketing and leasing collateral, and a website.

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Photography

Credit of Ron Solomon

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